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Camping Launch Film

Art Direction

Art Direction

Motion Design

3D/CGI Production

2026

A camper is not a car. It is a room that happens to move. This launch film, created with YDS Production, builds everything around that idea: the road as a hallway, the lounge as the destination, and a night sky through the window as the final scene.

The entire vehicle was modeled in a single day in Cinema 4D, then developed into a full CGI film. Houdini drove the simulations, Redshift handled lighting and rendering, and After Effects brought compositing and the animated feature callouts together, with layouts prepared in Figma. Clean studio silhouettes meet warm interior scenes, while typographic inserts introduce the camper's features without breaking the calm.

The result sells a feeling first and a product second. Freedom, framed in soft light.

Fragments

Fragments

Stills

Stills

Credits

Creative Direction

Lasse Meier

3D & Animation

Lasse Meier, Gleb Sherba, Daniilstroyev

Agency

YDS Production